Great read. Quick question on the trial/engagement section. You mention not to directly relate trial and engagement metrics to revenue and write “We know the data is predictive when corporations provide relevant KPIs and commentary that directly relate to these trial and engagement metrics”. Could you please give an example for the relevant KPI/commentary part? Thanks
Great read. Quick question on the trial/engagement section. You mention not to directly relate trial and engagement metrics to revenue and write “We know the data is predictive when corporations provide relevant KPIs and commentary that directly relate to these trial and engagement metrics”. Could you please give an example for the relevant KPI/commentary part? Thanks
Makes sense, thank you. And yes a future article on that would be great. Also interested in google trends as well.